Motherboard - 5.16.13 by Meghan Neal
“SEARCH AS WE KNOW IT IS OVER”
To stay competitive in today’s tech market, Google is brandishing its biggest weapon: Data. Massive amounts of data. The company knows so much about us it can serve as a cross between a personal assistant and a brain extension. The major product announcements from the opening day of Google’s annual developer conference reflect that, all trending toward the founders’ dream of artificial intelligence. Basically, Google is reading our data so that it will be able to read our minds.
All this personalized information has the potential to be transformative—so long as you’re not concerned with things like privacy or corporate world domination. It all depends on how much creepy we’re willing to put up with in exchange for usefulness.
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